As the Editor in Chief of AMIN Websites (political campaign), I oversee content management, production, and collaborate with other teams to maximize website performance and engagement in terms of content.
- Leading a creative and content team for websites.
- Aligning strategies with SEO and IT teams to maximize website performance.
- Formulating creative concepts for websites (content & copywriting).
- Composing written content for a variety of website needs.
- Assessing and enhancing the performance of existing websites.
- Providing input for the advancement of websites.
- Creating content briefs for several social media (Instagram, TikTok, Facebook).
- Website content management: Aminajadulu.com, Aniesbaswedan.com, and FitnahLagi.com.
- Initiating FitnahLagi.com account on social media (TikTok, Instagram, and Twitter/X).
- Provide copy for the entire website content:
- All microcopy and UI/UX writing in it.
- Kenali Anies & Kenali Muhaimin: Profile, Awards, and Rekam Jejak both of them.
- Overall copy on the main page.
- Managing editorial in sections on Vision and Mission, Latest News, and Campaign Props.
- Highlights: In one campaign period, able to achieve 1.2M visits and 281.8K unique visitors.
- Build website from scratch, including UI/UX creation process.
- Designing content concepts and content pillars.
- Conducting research and data collection to counter AMIN hoaxes.
- Designing articles (fitnah again and fact check) published on the website.
- Creating FitnahLagi.com social media on Instagram, TikTok, and Twitter (X).
- Uploading content and interacting with audiences through Fitnahlagi’s social media platforms (Instagram, TikTok, Twitter).
- Collaborate with volunteers to process articles into light-hearted content for social media.
- Highlights: In one campaign period, able to achieve visits 1.4M visits and 391.7K unique visitors.
- Revamp the website and add more detailed features or sections:
- 1. Kenali Anies → Fakta Unik, Keluarga, Cerita Anies, dan Blog Posts
- 2. Rekam Jejak → Minister of Education and Culture and Governor of DKI
- 3. Media → Download Media
- 4. Testimoni
- 5. Cek Fakta
- Designing the article“Kenali Anies” (consists of several sub: Fakta Unik, Keluarga, dan Cerita).
- Design a “Rekam Jejak” article that covers Anies’ track record as Minister of Education and Culture and Governor of DKI Jakarta.
- Provide copies of testimonials from figures about Anies.
- Curate media for audiences to download (APK, illustrations, etc.).
- Highlights: In one campaign period, able to achieve visits 509.3K visits and 248.7K unique visitors.
FitnahLagi.com Social Media
Highlights:
- Instagram: less than 2 months since the account was created, achieved 1,4M impressions and 629K account reached.
- TikTok: less than 2 months since the account was created, achieved 2,1M total video views and 202,6 likes.
- Twitter (X): less than 2 months since the account was created, gained 8.7K followers and Avg. interaction per post: 1,373 likes, 472 retweets.
