I am a digital marketing specialist who manages, creates, and monitors all of the digital assets in Generali Indonesia such as social media, websites, and apps.
Job descriptions:
- Managing all digital assets: social media, website, and apps.
- Analyzing and reporting data from websites and social media.
- Monitoring the campaign held by the vendors (SEO/SEM, FBIG ads, Google Ads)
- Developing the copywriting for website content and tactical content on social media.
- Managing Gen iClick Apps; developing the content and copywriting (banner, push notifications, email marketing),
developing the feature enhancement, CRM, and analyzing data with Google Console Firebase tools. - Analyzing and reporting Gen iClick app performance (Google Analytics, usage analytics, and registration).
Projects:
- ALIVE by Generali Brand Launching and Communications Strategies
- Segmented Push Notifications – Developing notifications based on demographics, ages, product type, and gender on Gen iClick App.
- Love Letter Button on Gen iClick – Developing UI, UX, and Copywriting. This button got rewarded as Digital Innovation from Generali Group.
Copywriting Samples:
